VP of Marketing (CMO)

  • Salary: $140,000 - $160,000 + equity
  • Location: Auckland
  • Post date: September 18, 2020
  • Ref #:
  • Specialism: Marketing
  • Job Type: Permanent
  • Industry: SaaS

Our client

Is a “Company of the Year” SaaS Finalist, founded in NZ and their HQ resides in Auckland! While over 90% of their business is in offshore markets, they’ve experienced huge growth over the past 5 years – in particular due to Covid19 and the necessity for many businesses to bring much of their work online / in the cloud.

A dynamic but top performing team of 20 currently, this business has some ambitious growth plans – and wants to secure a Head of Marketing (VP of Marketing) to help them do that!

 

The role

  • You’ll take ownership to truly drive the wider Marketing strategy (with a focus on North America) encompassing Communications, PR and Partnerships
  • Full management of Marketing budget (currently at $400k NZD annually) and if you’ve got the ROI to prove it, there is more budget to invest!
  • Success will be measured on MQLs, SQLs, LTC : CAC Ratio , Customer Trials, Acquisition and Revenue
  • Develop strategic relationships and partners, industry players, agencies and vendors, and manage a partnership plan.
  • Measure and report performance of marketing campaigns, gain insight and assess against goals – you’ll be measured on metrics around MQLs, SQLs, Trials, LTV : CAC ratio and earned media (we’re keen to get your thoughts on these too!)
  • You’ll not be afraid to roll up your sleeves and do some of the doing, we’re a start up after all!

 

About you

  • You’ll be a B2B / Enterprise Marketing Professional with 8+ years’ experience
  • (Ideally) previous experience in the USA, or marketing a SaaS product in the US / Internationally
  • Have an understanding of how large financial and / or professional services institutions work (and you might be wanting “out” of that kind of environment!)
  • You are an awesome human – down to earth, approachable and an exceptional communicator
  • Relentless in your pursuit for excellence for yourself and those around you
  • Passionate about contributing positively and lead by example to continue to build our epic team culture
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